'Dont let your reality change your dreams, let your dreams change your reality'
The Believe Brand was launched in May 2013 as part of a strength campaign aimed at people who have a dream. The brand itself was developed by two friends from London and was named as an outcome of both individuals passion to always follow their dreams.
Founder Rich says, ‘I am currently following my dream as a musician. It is a long struggle to keep motivated when things don’t always go the way you imagine. I wanted to help other people in my position and give them strength when they are having self-doubts about pursuing their dreams.’
Founder Kurtis says, ‘The word ‘believe’ means different things to different people but to me it has always meant aim high and follow whatever dreams you have in life. If you are brave enough to put your dreams out there for all to judge you will achieve them. We wanted the wristband to offer a source of hope and strength to people when times get tough and to remind them that with belief you can achieve your goals and ambitions.’'The biggest adventure you can take, is to live your dreams'